GIFs: what to know and how to use them

We’re living in a fast paced visual world. Photographs aren’t always enough to capture people’s attention anymore. Videos are effective but are costly to film and edit; graphic designed artwork is prominent but doesn’t always tell the full story. This is why GIFs have become so popular. Unlike anything else, GIFs are able to convey…

Grow your database and increase social media engagement with Competitions

Running competitions enables you to engage contacts within your database in a way that no other online marketing does. It allows your contacts the ability to interact with your brand. Most of the time marketing is so focused on pushing information and promotions out to it’s customers, that it seldom has the opportunity to have…

Getting Smart About Data Capture

Chances are, the systems you utilise every day are collecting data that could be utilised for smarter marketing. Often, these systems are not linked to anything else, but integrations can be set up. Having your daily systems integrated with MyGuestlist will consolidate your data into one central location and allow you to get a better…

Creating A Marketing Plan

If you’re new to marketing, the first thing you should do is create a marketing plan Often times marketing plans evolve and become more complex as they develop and the business’ needs shift. However the fundamentals are simple and should act as a  guide to coach you through what is needed to achieve success. Step…

Advanced Segmentation with MyGuestlist

  Understanding your database and properly marketing to the contacts within it is important. MyGuestlist aims to give you the ability to learn more about your contacts and communicate to them based on exactly who they are. Within the Database Section there is a feature called Advanced Search. This allows you to gain richer insight…